Today’s marketing landscape is far more complex than even just a few years ago. You must be able to skillfully combine new online strategies with traditional, proven techniques to reach the right people, and it can be easy to get lost in the mix. If you have been managing the marketing and web design in-house and your strategies are not as successful as you want them to be, it is time to get help. Here are five signs that you need marketing and design professionals to get that boost your company needs to keep growing strong.
1. You Have a Blog, But You Don’t Know Why
You have read that blogging is important. Beyond that, you are not sure what to do with a blog other than to put up a post from time to time. What makes blogs very important is they give visitors a reason to check in on a regular basis and help them understand what your company is all about. Blogs also provide fresh material for search engines to catalog so they can direct more people to your website. To accomplish both these objectives requires a clear strategy and continuous dedication in order to be effective. If you are not sure how to make your blog work for you, a marketing agency can help show you the way.
2. You Don’t Know Who Your Content is For
One of the worst mistakes you can make when creating content is trying to please everyone. When you do this, you get bland, generic content that satisfies nobody. In order for content to be useful, you have to create it for a specific audience. A marketing agency can help you discover who you should be targeting, and then further develop that into buyer personas – fictional, generalized representations of your ideal customers. When you envision these personas as your audience, you can start creating content that works.
3. You Don’t Understand What is Working
Sometimes you will find that your website traffic is on the rise, but you are not sure what you did to bring in these new visitors. Without knowing what is working, it is impossible to do it again. The solution is to find someone who can help you understand essential metrics like your click-through rate, conversion rate, bounce rate, mobile usage, and other key numbers. Once you understand how to track your marketing efforts, you can start shaping future strategies based on what works and stop wasting resources on things that don’t.
4. Creative Frustration
Good design is more than just dressing up a website page. Every design has a reason, and every element has a purpose. If visitors to your website cannot figure out how to navigate around, or if the information and images are not created for a specific user experience, your bounce rate will remain high. An agency that offers both marketing and design has the know-how and the creative talent to solve your design problems and help you to gain greater engagement.
5. Big Budget, Small Results
If your marketing plan is costing you more money than it is bringing in, you may be throwing good money after bad. Stop pouring more money into strategies that are not well-defined, focused on your customers, and aimed at reaching clear goals. Let a skilled and established marketing agency help you create strategies that make a positive difference to your bottom line.
What do you know. We happen to be a marketing and design agency. If your current marketing tactics are falling flat, we can pump them up.