Fort Collins Museum of Discovery

The vision of Fort Collins’ new thought provoking and beautiful museum of science, culture, and so much more, is to inspire inquisitive thinking and encourage responsible stewardship of the future. The branding was developed to powerfully communicate this vision, while the identity itself was created to become an easily recognized icon throughout the region, and to be utilized as a unique window through which the amazing breadth of experiential learning the museum offers can be presented.


  • Brand Identity
  • Slogan & Messaging
  • Signage
  • Interior Design Guidelines
  • Photography Art Direction
  • Print Menu
  • Social Media
  • Website
  • Apparel

Brand Identity

Messaging and Slogan


scroll on screen

Internal Brand Extensions



Print Collateral

Social Media Posts