Backcountry Delicatessen

The two adventure loving, yet seriously dedicated founders came to us saying “we need to do a better job telling people our story”, but we don’t want to lose our soul. We provide a true deli experience — no-nonsense, no fillers, no shortcuts, fresh daily, exceptionally prepared, always natural, nutritious, great tasting food that fuels active, bold lifestyles. So here’s what we created…

Deliverables:

  • Brand Identity
  • Slogan & Messaging
  • Signage
  • Interior Design Guidelines
  • Photography Art Direction
  • Print Menu
  • Social Media
  • Website
  • Apparel

Brand Identity

Slogan & Messaging

Signage

Interior Design Guidelines

Photography Art Direction

“Rebranding your business after 14 years can be daunting. One Tribe’s combination of professional experience and ability to listen and understand the culture of our business, created a final product that exceeded our expectations. The One Tribe team, from start to finish, worked with us to make certain no areas of opportunity were left unnoticed. Ultimately, the final rebranding product has increased both current location sales and franchise inquiries at a very healthy rate. A true success! ”

David Pepin, Co-Owner

Print Menu

Social Media

Website

Apparel