It isn’t enough to have a website. To build brand loyalty, it needs to tell the whole story behind your company and create a compelling user experience. As branding specialists and a custom web development company, every phase of our process revolves around ensuring your website achieves both. Through in-depth discovery and planning to meticulous design and development, our agency builds sites that the world can believe in and connect with.
User Experience Design (UX)
WordPress Custom Themes
Site Maintenance Plans
We ask questions and listen to understand what you need to achieve and explore possibilities and solutions.
Similar organizations’ websites are researched and analyzed to discover market differentiations and opportunities. Concurrently, we have your key personnel complete our Discovery Brief to help us to fully understand your goals, opportunities, challenges, target audiences, major messages to convey, and more. After we receive and review the brief, we schedule a discovery session with your website team and ours to review the information to fully delineate site scope, functionality, and content needs.
Creative Strategy and Brand Development
We develop and present two to three distinctly different creative strategies. Each strategy typically includes logo or logo refinement, slogan, and messaging. These building blocks of a brand foundation are also applied to “test” applications, such as website concepts and ad campaigns, to help us better judge the viability of each strategy. Together, and when appropriate, with a group of stakeholders/consumers, we evaluate and refine these strategies until we arrive at your final brand foundation.
Communicate the Story
Communication Tools Developmentand Implementation
Marketing Planning and Implementation The success of any story is in how it’s told. We design, develop and implement all your communications and marketing tools — from website to product packaging to sales collateral to social media profiles — to create a cohesive brand presence that carries across all platforms. Concurrently, we work with you to create a comprehensive marketing strategy and timeline to launch your new brand.
Carry on the Story
Quarterly Evaluations and Recommendations
The story must continue to evolve. To that end, we recommend quarterly Key Performance Indicator (KPI) reviews with us. We prepare for and run a one hour meeting that objectively considers website metrics, social insights, email statistics, and Google rankings. This powerful hour notes which pages prospects are visiting, how long they spend with you, what media got them to the site in the first place, which social posts had the biggest engagement, what email subject lines got the highest open rates, etc. Together we determine what tactics need adjustments and consider other possible strategies to keep your story relevant and engaging.
One Tribe Creative is a full-service branding, design, marketing, and web development agency based in Fort Collins, Colorado. For over thirty years, we have helped organizations of all sizes to realize their vision and make an impact by providing solutions that fit their needs and speak to their audience. Our agency prides itself on taking a customer-centric approach to everything we design, ensuring your customers receive a high-quality experience while highlighting your company's unique skills.Let us help share your story with the world.